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Measuring conversions and Google Tag Manager - Knowledgebase / Documentation - Deployteq Support

Measuring conversions and Google Tag Manager

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Conversion Tracking

CanopyDeploy offers the possibility to measure which revenue comes directly from an email. You use conversion measurement for this. You can also use this feature to measure who has fully completed an (external) form (e.g. on the website).
You can activate this feature for free as follows:

  1. In the main menu, go to Administration → Brands
  2. Select the brand for which you want to enable Conversion Measurement
  3. Under the 'Preferences' tab, select 'Activate Conversion Measurement'
  4. Click on 'Save' at the top left

In order to properly measure the conversion, an implementation on the website is required. This implementation ensures that the conversion data is shared with CanopyDeploy. Documentation about this can be found here: Conversion Tracking.