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Google Analytics Integration - Knowledgebase / Store & Integraties - Deployteq Support

Google Analytics Integration

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Deployteq offers the ability to integrate with Google Analytics.

Documentation for the Google Analytics integration can be found here: Google Analytics Conversion.

For some brands, this feature is not enabled. You can activate this feature for free by following these steps:

1. In the main menu, go to Administration -> Brands
2. Select the brand for which you want to enable Google Analytics
3. Under the 'Preferences' tab, select 'Integration with Google Analytics'
4. Click on 'Save' on the left top part of your screen.

Conversions can then be measured through Google Analytics by using Google Analytics UTM tags. UTM tags can be added to the clickthroughs of sun emails within Deployteq. To do this, go to the Clickthroughs tab in the email and click on a clickthrough. At the bottom, a Detail window opens, where you can add the settings under the heading Google Analytics.

Required fields
There are three UTM tags that are needed at a minimum to get Google Analytics working, and these are:

  • Campaign
  • Content
  • Medium 

Deployteq therefore does not add them if at least these three are not filled in.